The rise of the internal innovation brand.
In the highly competitive market that organisations in South Africa find themselves, a means of differentiation is of paramount importance. Innovation is seen as one of the primary drivers in achieving this differentiation.
The study also serves to create a greater awareness around the concern that banks need to be responsive to customers’ emotional needs. The core purpose underpinning this initiative is a strategy for managing the information acquired and turning it into insights that empower customers in new ways. The 2015 Banking Innovation Study has shed great light on customer
perceptions in terms of innovation.